The old drinks media model is broken. Despite the rise of new media and a diversification in digital news services across a broad range of categories, as illustrated by the success of businesses such as Junkee Media, the drinks media globally has remained stagnant, both in its business model and content.
Winepilot has launched to revolutionise the drinks media around the world with a model that combines the more engaging content style of Broadsheet with a world first marketplace model of drinks experts. Through the creation of engaging content that is free for the general public, we open consumers up to the fascinating world of wine and other alcoholic beverages to drive their enjoyment, interest, knowledge and in turn more selective consumption of better quality and value products. In turn, we assist an industry worth $1500 Billion USD globally per year to better connect with the vast majority of their current and future consumers who are not engaged with the outdated media offerings that are currently on offer.