We provide people with easier access to health information found only in blood so they can better understand what's going on in their bodies. How we do this is through our own home blood collection kits (approved by AU regulator), a network of pathology labs and local GPs, and our own tracking app. Users purchase our home collection kits online and we send them out on a subscription basis to be done regularly. By sending on subscription this allows the user to build an accurate record of their health over time (the best analogy is Fitbit for blood). If a person's results are outside of "normal", they are notified to see their regular medical practitioner. Our hope is that early detection means that they can do something about their health before the problem escalates.