Harnessing the power of data to connect, inspire and incentivise Youtube creators
Clasp is a platform that harnesses data in your Youtube accounts, to work for you rather than against you.
The digital innovation hub links like-minded individuals in multi-tiered ecosystems. With real-time data analytics, users gain access to marketing solutions to empower their creator, content and consumers (3Cs). Youtube has underutilised the full potential of creatives, and Clasp is set to empower the 3Cs like never before.
Algorithms and metrics have buried thousands of Youtube videos and spotlighted only some. The viability of creators’ and their channels rely on solely their own networks and self-motivations (and Youtube algorithms). Here lies a common problem for both creators and viewers - **not being seen**. For creators, continuing to create videos and gain traction in the Youtube space is the hardest part. For audiences, ‘popular’, 'mainstream' and 'sponsored' videos are spotlighted and videos become all too similar.
Data is nowhere to be seen in supporting Youtube's most valuable commodity - creators. Clasp stands out as a data-driven platform that encompasses both networking and marketing services.